LG is a household name in Australia for its Home Entertainment and appliances, Gamers however are probably more familiar with LG’s computer monitors and eSports team affiliate ‘Dire Wolves‘.
Russ Prendergast is the IT Marketing Manager at LG Australia and has direct dealings with the Dire Wolves team. We missed each other at PAX Australia and set up a call a few weeks later to discuss what LG are up to in the gaming space.
Take a listen below as we ask Russ the important questions on the future of eSports and what LG has in the pipeline for the end of 2016 and beyond.
Listen to the Interview with Russ Prendergast below.
If the player does not show above, listen on soundcloud here.
In the interview we discuss…
Russ explains how LG is involved with eSports and the feedback they’ve been getting from their first big PAX Australia appearance.
What kind of hardware the pro players are using to train. Why eSports offers massive sponsorship exposure to certain brands over conventional sports.
A sneak peek at upcoming giveaways of LG gear through the Dire Wolves social media channels.
How LG and ROCCAT work together in sponsoring Dire Wolves…