Bethesda Softworks Australia Officeby Daniel Ryan
Makers Of The Elder Scrolls V: Skyrim Expand Operations In Australia With New Sydney Office
Bethesda Softworks a ZeniMax Media company has announced it is opening the doors of a new publishing office in Sydney Australia.
This new office ZeniMax Australia will oversee sales, marketing and distribution for Bethesda titles in Australia and New Zealand.
This is good news for the Australian market and highlights the importance of the Oceanic region when it comes to video games.
Simon Alty will be heading ZeniMax Australia as Managing Director. Alty was a pivotal part of the internation launch of The Elder Scrolls V: Skyrim.
“Simon’s experience and expertise in the games industry – specifically having worked on sales and marketing of Bethesda’s titles the last four years – will be of great value as we open a publishing office in Sydney,” said Sean Brennan, Managing Director, ZeniMax Europe Ltd. “Looking ahead, 2014 promises to be a big year for Bethesda as we release a trio of AAA titles: The Elder Scrolls Online, Wolfenstein: The New Order and The Evil Within.”
Australia continues to grow in regard to gaming. Having implemented an R18 rating system games like GTA V have been allowed to release down under. Perhaps the new Bethesda Softworks Australia office will do some good into equalling the price differences between Australia and the rest of the world when it comes to games.